Version one of the new search engine was launched in December 2020 by serial tech entrepreneur Dr. Gordon Povey. He said, “Ads not only get in the way of the results users want, they also bear click-bait, fake-news, scams, and other malware. With an ad-based model, users are not really the customer, they are actually the product that is sold to advertisers. At Better Internet Search, we have developed a new user-centric model that puts the customer first, eliminating advertising and ensuring built-in user privacy at the core of everything we do.”