I was reading the latest book by futurist George Gilder “Life after Google” and in his chapter about the Brave browser (we should all use Brave IMHO) he give the statistic on page 182 that “On average smartphone users pay $23 per month for ads, trackers, scripts, and other diversionary chaff that bears malware, slows load-times, piles on data-plan costs, depletes battery life, and tramples privacy and property rights”
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It's all those 'ad-clickers' that pay for our free services, right?
Most of us realise that ‘free’ services are not really free. We understand that the service provider must generate revenue so someone must pay, even if it is an indirect payment for the service. Consequently, many of us believe that it is all those [daft] people that click on ads that pay for our free services, right?
Hmm… let’s think about this a little more. My laptop screen sometimes has 50% or more taken up by ads and sponsored content – who paid for that screen and who is actually using it? Who paid for that laptop with a fast CPU and graphics processor and what is it actually doing as I browse ‘free’ web content. Who paid for all of that superfast broadband and how much of it is actually downloading the content I wanted as compared with the sponsored stuff I don’t want, and why does my battery run down so quickly?
Consider your mobile, it’s the same deal, big screen, fast processor, high capacity battery and juicy data package. Guess who is using it all for free? With a pay-per-click model, the advertiser pays nothing, zilch, nada to use your device – they only pay if you actually click on an ad. When you don’t click, all of the cost of presenting that sponsored content to you (which you probably hate) is borne by you!
Think about it again, it is not you that is getting a free service. It is the advertiser that gets a free service and it is you that has just paid for it!
Our alternative search engine does not promise to completely cure all of these ills, but as part of a movement that is eroding the current ad-based data-abusing business model and offering something more ethical and user-focussed, it is a start. Why not try Better Internet Search and set it as the default on the Brave browser. A powerful combination that will make browsing and searching a safer and more enjoyable user experience, and could save you some money too!
Amana Goldie (Partisia Blockchain) interviews Dr Gordon Povey (Kin) in a Q&A session.
The new Kin search engine beta was launched
The Kin search engine has been developed in Scotland and turns the traditional ad-based, data-harvesting model on its head.
The Kin search engine token was launched on 1st November and tokens can now be purchased.
The Kin white paper has been published and describes the unique search engines ad-free, community-based, web3 business model and the ecosystem 'tokenomics'.
Best Startup Scotland has selected Better Internet Search as one of the most innovative internet companies in Scotland.
Kin is the new brand for the Better Internet Search search engine.
Gordon Povey meet with Partisia's Kurt Neilsen in Denmark to launch their smart contract.
An article on Medium explains web3 and the community.